The Impact of Internet and Social Media on Communications in Africa a Face-To-Face Survey Overview Summary Results

Telecoms and Internet Reports

Document type: Report
Availability: Available
Publication date: 1 August 2014
Number of pages: 70

Price: Free

2. Face-To-Face Survey Overview Summary Results

August 2014

2. Face-To-Face Survey Overview Summary Results

Contents

A. Face-Face Survey Key Responses All Countries Summary 5

Methodology 14

  1. Ghana Face-To-Face Survey Report 15 B1. Ghana Key Responses Summary 15 B2. Ghana Question-By-Question Breakdown of Results 17
  2. Northern Nigeria Face-To-Face Survey Report 29 C1. Northern Nigeria Key Responses Summary 29 C2. Northern Nigeria Question-By-Question Breakdown of results 31
  3. Senegal Face-To-Face Survey Report 43 D1. Senegal Key Responses Summary 43 D2. Senegal Question-By-Question Breakdown of Results 45
  4. Tanzania Face-To-Face Survey Report 57 E1. Tanzania Key Responses Summary 57 E2. Tanzania Face-To-Face Survey report 59

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2. Face-To-Face Survey Overview Summary Results

A. Face-to-face Survey Key Responses All Countries Summary

Rationale for selection of countries: The face-to-face survey element had four parts: three countries (Ghana, Senegal and Tanzania) and a focus on part of a country, Northern Nigeria. All of the country samples were nationally representative and the Northern Nigeria sample is regionally representative. The countries have been chosen from a relatively small group of countries where media and technology changes have been most obvious over the last five years. The reason is that it will allow closer scrutiny of these changes. Other African countries will experience the same changes and the only difference will be the speed and extent of these changes. Three of the surveys cover Anglophone countries (Ghana, Northern Nigeria, Tanzania) and the fourth is a francophone country (Senegal). These are the two of the main language groupings and therefore it might be useful to see whether this cultural difference had any impact on media and technology changes. Finally, the focus on Northern Nigeria was to see how the media landscape and communications worked in this huge but not often researched part of Nigeria.

Price: Free