Loyalty programmes for mobile operators and ISPs in Africa (on demand)
Telecoms and Internet Reports
Document type: Briefing paper
Availability: Not yet available
Publication date: 1 January 1970
Number of pages: 7-15
With some African markets moving towards saturation, the issue is not only about acquiring new subscribers and increasing ARPU but also increasing margin and lowering churn rates. All operators have a large part of their markets (often capital cities) where near-saturation has been achieved. This Briefing Paper looks at how loyalty schemes can be used to lower churn rates whilst keeping costs low.
This briefing paper is available on demand within 14 working days.
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