Advertising in Africa - retaining broadcast’s share of the pie (Nov. 2010)
Document type: Briefing paper
Publication date: 1 November 2010
Number of pages: 14 pages (14 tables, 3 charts)
This briefing paper looks at how advertising is growing in different country markets and the differences in market share for broadcast radio a television. It takes the available data on advertising spend revenues and looks at what impact discounting might have on projected figures.
This briefing paper is available now and the update is available on-demand. Contact us to find out more.
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