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 Out nowM-Money - Finances, Banking and Payments through mobile phonesThere is a growing discussion about how financial services will be provided and accessed in Africa. Access to new forms of basic banking and payments systems looks set to be a key driver of change for most economies in Africa and Asia, as is the increased ease and flow of international remittances. These payment systems are beginning to provide greater competition and efficiency among financial institutions. Mobile phones offer a potential gateway for both local and international banking and payment services, and there are an growing number of initiatives from both public and private sector encouraging their use. It seems that there is considerable demand and there is a strong market for such services - in the first four months of operation, M-pesa, the mobile phone enabled payment system set up by Safricom in Kenya, gained more than 1.6 million customers. This report provides the information needed to assess M-Money as a business opportunity. It outlines the various models and concepts of mobile enabled transactions (Mbanking, Mpayments, Mtransactions), differentiating between the various business models, and illustrating the potentially disruptive nature of some of the models. The different business models are further differentiated in the light of the relevant technologies - eg Near Field Communication, Sim Cards and Combined Smart Cards. The report maps various developments in terms of current markets, and identifies the challenges presented by current regulations. It looks at how the market will change over the next few years, and how this may be supported or held back by regulatory changes. Out: 15 April 2008 For a detailed breakdown of contents: To order: African Broadcast and Film MarketsFor the first time, this is a report that looks at industry trends alongside detailed audience research information. Produced by Balancing Act in partnership with InterMedia, it offers the single most detailed data source for the broadcast and film sector on the continent: it has 346 pages, 132 charts, 41 tables and 12 graphic maps (see link to contents below). The report has two parts: Part 1 provides an analysis of the developing industry and has the following sections: African industry overview – Slow but steady liberalisation; Battle for Pay-TV subscribers in newly competitive market; The beginning of the end for Mr President TV - State broadcasters and strategic responses to a new landscape; The costs of local and international programming; Digitilisation and High Definition– Slow progress but it is on its way; Africa’s film industry – Low output but big changes afoot; Africa goes triple-play – the early pioneers roll-out; The potential market size for Pay Television; Reaching African diaspora audiences – competing for eyeballs away from home; and Mobile TV – a technology for Africa? Part 2 looks at Africa’s rapidly shifting landscape through audience research from 17 key markets: Algeria, Angola, Burundi, Egypt, Ghana, Kenya, Morocco, Mozambique, Nigeria, Rwanda, Senegal, South Africa, Tanzania, Togo, Tunisia, Uganda and Zimbabwe. Since 2001, InterMedia has directed a regular, comprehensive program of media surveys across Africa. It is sufficiently standardised to allow cross-comparison between countries and trend analysis across the timeframe data has been collected. Each survey involves a large sample size, and is conducted through face-to-face interview, usually in the home of the respondent. The result is an unusually rich, single source for data on how Africans are interacting with traditional and emerging broadcasters and platforms, new technologies and modes of mass and inter-personal communication. In particular, it contains information on Internet and SMS that is not available in this form elsewhere. The analysis that follows is not based on numbers alone. It is informed by InterMedia’s parallel program of African qualitative research, programme evaluation, as well as the on-the-ground experience and area skills of our people. All this translates into insights that readers will be able to use and apply to engage viewers and listeners and seize new opportunities. For a detailed breakdown of contents: http://www.balancingact-africa.com/broadcast_markets.html To order: http://www.balancingact-africa.com/profiles/order/order_form.php African Telecoms and Internet Markets – Part 1: West AfricaAfrican Telecoms and Internet Markets will provide: new and up-to-date research data; growth data over several years for key markets; and the growth potential in each country market. The African Internet and Telecoms Markets has five parts and covers every country and territory on the continent. If you order all five parts, you can get a 20% reduction. The five parts of African Telecoms and Internet Markets series are as follows: Part 1 – West Africa: Benin, Burkina Faso, Cape Verde, Cote d’Ivoire, Gambia, Ghana, Guinea, Guinea Bissau, Liberia, Mali, Mauritania, Niger, Nigeria, Senegal, Sierra Leone, Togo. (16 countries) For a detailed breakdown of contents:
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African VoIP MarketsAfrica’s VoIP traffic has been growing steadily over the last five years but most of this growth has been “below the radar”. Using data from our new African Voice and Data Bandwidth Forecasts (2006-2011) (see below), the report seeks to quantify the scale of existing “grey markets” and the rise of new legal VoIP markets. It includes current and historic data on fixed line international calling and equivalent grey market prices. It also looks at the transition to IP networks amongst African telcos (both mobile and fixed), ISPs and data carriers. It identifies those carriers that have made or will shortly make the transition to IP at different levels: international, national and local. The report includes: International wholesale VoIP markets; Retail VoIP markets; PC-to-PC use; Corporate VoIP markets; the transition by carriers to IP networks; a regulatory state-of-play; and African VoIP futures (including double and triple play, mobile VoIP and VoIP peering and eNUM). For a detailed breakdown of contents:
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African Voice and Data Bandwidth Forecasts (2006 – 2011)This bandwidth projection model updates our previous forecasts to look at the future requirement for bandwidth for the years 2006 – 2011. It follows the same pattern as the previous forecasts but contains a wealth of new data input gathered since the first forecasts were published in October 2005 and adds data from the five North African countries. The projections are broken down by sub-region: North Africa, West Africa, Southern Africa and East Africa . It provides a number of different growth scenarios and indicates which of the scenarios is most likely with the assumptions used. It also reflects on the changes that have occurred since the forecasts were last published and how these have affected the different assumptions used. It brings together both demand for telephony and Internet bandwidth to enable the user to see what the potential traffic will be for satellite and fibre operators. A Static version: In this version, the user gets all of the data but does not have access to the underlying assumptions. Nevertheless it provides an authoritative set of voice and data projects and the user can either accept the growth scenario chosen by our analysts or use one of the two alternative scenarios provided. An Interactive version: In this version, the users have the ability to change the main assumptions that drive the model. They can also add in their own traffic on a country basis to discover what level of market share they have and indeed might also be able to put in estimates of their competitors market share. Within the workbooks on this CD-ROM, there are 14 spreadsheets covering the following: a set of “headline” summary figures; sub-regional forecasts; internet bandwidth forecasts; broadband internet bandwidth; International IP Internet Bandwidth Forecasts; cyber-café numbers and bandwidth requirements; dial-up bandwidth; SNO voice and data traffic; grey market VoIP traffic; cellular traffic; gross forecasts for incumbent operators; international internet bandwidth; an overview of fibre and micro-wave links; an overview of satellite service; annual price movements in voice (actual); and annual price movements in voice (projected). This year’s forecasts offers figures on voice both in minutes and translated into its equivalent data capacity. For a detailed breakdown of contents:
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Forthcoming publicationsAfrican Telecoms and Internet MarketsAfrican Telecoms and Internet Markets will provide: new and up-to-date research data; growth data over several years for key markets; and the growth potential in each country market. The African Internet and Telecoms Markets has five parts and covers every continent and territory on the continent. If you order all four parts, you can get a 20% reduction. The five parts of African Telecoms and Internet Markets series are as follows: Part 1 – West Africa: Benin, Burkina Faso, Cape Verde, Cote d’Ivoire, Gambia, Ghana, Guinea, Guinea Bissau, Liberia, Mali, Mauritania, Niger, Nigeria, Senegal, Sierra Leone, Togo. (16 countries) Part 2 – Central Africa: Cameroon, Central African Republic, Chad, Congo-Brazzaville, DRC, Equatorial Guinea, Gabon and Sao Tome and Principe. (8 countries) Part 3 – East Africa: Burundi, Comoros, Djibouti, Eritrea, Ethiopia, Kenya, Madagascar, Mauritius, Mayotte, Reunion, Rwanda, Seychelles, Somalia, Tanzania and Uganda. (15 countries and territories) Part 4 – Southern Africa: Angola, Botswana, Lesotho, Mozambique, Malawi, Namibia, South Africa, Swaziland, Zambia and Zimbabwe. (10 countries) Part 5 – North Africa: Algeria, Egypt, Libya, Morocco, Sudan and Tunisia. (6 countries) Part 1: Out now Part 2 due: June 2008 For a detailed breakdown of contents:
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African Broadband, Triple Play and Converged MarketsWell over half of the countries on the continent now have some kind of broadband offer delivered through DSL, wireless or satellite. The introduction of DSL by the telco incumbents has shifted the balance of power decisively in their direction and away from the independent ISPs. Mobile operators are increasingly offering higher bandwidth rates to data users and some have gone as far as to acquire their own ISPs. In this context, the report looks at pricing strategies and how different wholesalers and retailers in the value chain are affecting the final price to the user. The increasing amount of broadband capacity has seen some operators begin to offer “triple-play”: voice, Internet and broadcast content. For some operators, IP-TV is simply another distribution opportunity, whilst others are investing significant sums of money in becoming content producers. The report looks at how these new IP-TV content producers will fit into the existing broadcast and media markets, particularly the satellite Pay-TV market. Converged content has come early to the continent with some of the first mobile TV trials taking place in South Africa. The report looks at: what has been learnt from the trials, the business models used to sell this kind of service elsewhere; other examples of converged services and their value chains; and where else in Africa this kind of service might work. Due: May 2008 Detailed breakdown of contents not yet available. To order:
African Film and TV Yearbook 2007/2008Last published in 2005, the African Film and TV Yearbook and Directory provides two essentials for African broadcast and film professionals: an overview of developments over the last 12 months and a directory of industry contacts for every country in Africa. The industry overview looks at the following: Pan African Radio and Television Review: The rise of new Pay-TV competitors; an advertising-based; free to air channel; pressures on satellite capacity; the expansion of radio stations; and mobile TV. Television and Film News: South Africa TV; Nigeria TV; Kenya TV; the battle for sports content; Nollywood; CNBC’s business channel, digital cinemas – a new business model and African animation. Festivals, Production and Training: SA local content; African content; festivals round-up; co-production treaties and training opportunities. Contacts listings for each African country provide the following: type of company; name and address; contact names; and a brief description of company activities. There is also a section providing International contacts covering: advertising and marketing; animation; archives; distribution; equipment and technology; festivals and markets; information and publications; media companies involved in Africa; production; and training. Out: April 2008 For a detailed breakdown of contents: To order: Price sensitivity modelling for African Telecoms and Internet Markets: If prices go down, how do markets grow?This report provides an essential tool for anyone involved in pricing products and services in Telecoms and Internet markets in Africa. When mobile products were first launched in Africa, they were aimed at the elite and were a high price product that sold to hundreds of thousands of people. When the prices dropped, they became lower price products selling to millions of people in a mass market. The difference was between a “high price, low volume” pricing strategy and a “high volume, low price” strategy. The question for African operators is: are there other markets that can shift from being small, high-price niche markets to more profitable mass markets? Markets that could make this transition might include: broadband, mobile data and mobile data services, satellite telephony and international connectivity. The African consumer makes a basket of media and communications spending decisions. The cost of the choices in this basket affect whether he or she chooses to buy additional or new services. The report looks at how African consumer choices and prices have interacted historically to produce some clear lessons for action. From this work a tool has been created that allows the user to look at the consequences of future pricing decisions. Due: September 2008 Detailed breakdown of contents not yet available. To order:
Africa’s Mobile Companies: Key Business Opportunities and ChallengesAfrica ’s mobile companies have experienced unprecedented levels of growth in subscribers. But most analysts are predicting that this heady level of growth will begin to slow down at some point over the next five years. African markets are clearly different from those elsewhere but at every turn the question is: how different? The upgrade race provides new opportunities to add a stream of income from data but it is unclear how big this new business will become. Each new opportunity pulls the African mobile company in different directions: does it want to become an ISP as well as an infrastructure provider? The report will cover five key challenges: What is a business strategy for a mobile operator in a changing world? Facing increasing competition – What will it mean?; Pricing – do operators have a strategy?; Data and payment applications – Interesting side-bets or core business?; and Technology Challenges. Due: December 2009 For a detailed breakdown of contents:
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Existing reports
African Satellite MarketsThis report looks at the current state of satellite provision for Africa and at the costs and factors affecting satellite bandwidth supply. Although the implementation of fibre infrastructure is gaining pace on the continent, satellite remains crucial for the continent. The report includes: the impact of EASSy on satellite pricing; key trends in new satellite provision; detailed coverage maps; profiles of main operators; and a pricing survey based on what users pay. What’s in African Satellite Markets? Setting interconnection prices in AfricaWith greater liberalisation, more operators want to interconnect with each other but rarely is agreement on pricing reached easily. This report by Robert Hall looks at the theory and practice of interconnection pricing in Africa and elsewhere. It looks in detail at interconnection negotiations in four very different countries ( Ghana , Kenya , South Africa and Tanzania ) and the consequences of the choices made. It also references material from elsewhere, both in the developed and developing world. What’s in Setting interconnection prices in Africa ? To order:
African Broadband Markets (Published in 2005)This report looks at the development of all forms of broadband in Africa is based on a survey of 100 companies across the continent. It contains detailed tables and maps outlining the progress of implementation and looks issues including: potential markets; costs in the value-chain; likely uses for broadband; the development of digital broadcasting content; and regulatory issues. What’s in African Broadband Markets? To order:
African Internet Country Market ProfilesThe African Internet Country Market Profiles series described below has four parts and covers every continent and territory on the continent. It describes the state of the Internet in the years 2004-2005. If you order all four parts, you can get a 20% reduction. African Internet Country Market Profiles: Part 1 - West Africa (22 countries) Part 1 covers the following countries: Benin, Burkino Faso, Cameroon, Cape Verde, Chad, Congo-Brazaville, Cote d’Ivoire, Equatorial Guinea, Gabon, Ghana, Guinea, Guinea-Bissau, Liberia, Mali, Mauritania, Niger, Nigeria, Sao Tome and Principe, Senegal, Sierra Leone and Togo. To order:
African Internet Country Market Profiles: Part 2 - East Africa (15 countries and territories) Part 2 cover the following countries: Burundi , Comoros , Djibouti , Eritrea , Ethiopia , Kenya , Mauritius , Mayotte, Reunion , Rwanda , Seychelles , Somalia , Tanzania and Uganda , To order:
African Internet Country Market Profiles: Part 3 - Southern and Central Africa (12 countries) Part 3 covers the following countries: Angola , Botswana , Central African Republic , Democratic Republic of Congo, Lesotho , Malawi , Mozambique , Namibia , South Africa , Swaziland , Zambia and Zimbabwe . To order:
African Internet Country Market Profiles: Part 4 – North Africa (5 countries) Part 4 covers the following countries: Algeria , Egypt , Libya , Morocco and Tunisia . The report also contains analysis of key issues in the region including: VoIP and broadband as the drivers or a new business model and the development of e-commerce in the region. To order:
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This page last updated on April 13 2008.
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