Tencent, Naspers launch music streaming service in SA

11 August 2017

Digital Content

Tencent Africa, a joint venture between China’s Tencent and South African-headquartered media group Naspers, have entered the competitive local music streaming market with a R60/month service called Joox.

Joox offers both international and South African music to listeners. It enters a highly contended space that already has established players such as Google, Apple, Deezer and Simfy vying for consumers’ spend.

The Joox service includes several hundred locally curated playlists and has both free and paid tiers, with the option to download music for later listening.

The app, available for Android and iOS, offers three different streaming quality options to help users manage mobile data consumption.

“With the combination of a proven emerging-markets content model and the experience of our local team, Joox will provide a truly accessible and mobile-first experience for South African customers,” said Brett Loubser, CEO of Tencent Africa Services, in a statement.

Joox has deals with all major international record labels.

Paid “VIP” monthly access costs R59.99, while two weeks’ access costs R29.99. Source: News Central Media