Absa Launches Virtual Investor
11 August 2017
Absa has launched Virtual Investor, an online self-service investment platform that uses artificial intelligence and computer algorithms to recommend a product for customers based on their financial attitudes to risk.
The first phase of the Virtual Investor will offer customers access to a pre-selected range of the South African bank’s unit trusts, with more investment products, like retirement annuities, expected to follow soon.
Accessible through any Internet-connected device, individuals can either invest a one-off lump sum amount or through a debit order from as little as R200 a month.
“Everything, including the whole application process, is done online,” says Armien Tyer, head of Absa Investments. “The easy-to-use interface and low investment fees further reduce the barriers to entry that often accompany investment services, and because selection is at the customer’s discretion and pace, they can make choices in line with their affordability.”
He says customers will still be able to make use of financial advisers for more guidance and assistance with more complex investment decisions.
Source: Tech Financials