Truecaller Launches Ads Platform for African Brands

19 May 2017

Digital Content

Today, we’re excited to start our next chapter; we’ll be rolling out Truecaller Ads in Africa. Brands will now be able to utilize the Truecaller app to reach more than 40 million users in Africa.

Last year, we launched contextual advertising for brands, using our unique Call Intent-based targeting. With a successful rollout in India where we’ve been laser focused, and growing the local team and worked closely with Google Sales Team to scale our business.

To put it into perspective, the daily impression on Truecaller ads platform has grown by over 200% during the last six months. Regions like Nigeria and Egypt are seeing more than 5 million impressions per day, and the latter 15 million impressions.

We’ve been testing our ad platform in the market for the past few months with some early access partners e.g. Huawei, Oppo, Sony & FMCG brands like Lipton, and the campaigns that we’ve been running have been really successful. That’s why we feel it’s the right time to roll it out to the masses. Cars45.com are the first partners in Nigeria to get onboard utilizing Truecaller Ads.

Source: Truecaller Blog