Iflix joins Kwesi for SVOD launch in sub-Saharan Africa

11 August 2017

Distribution

Iflix Africa and Econet media team up to bring subscription video on demand (SVOD) services to sub-Saharan Africa. Iflix is the world s leading Internet TV service for emerging markets and Econet Media s company Kwes announced they have partnered to bring an unchallenged streaming entertainment service to sub-Saharan Africa.

This partnership is seen to leverage off the rapid increase in internet enabled devices and to address the growing demand for premium quality entertainment. The two companies have deployed extensive resources with the local and international expertise in mobile entertainment to cash on this opportunity. Both companies share the same passion for innovation and a deep understanding of the culture and evolution of digital businesses.

Iflix Africa seeks to offer consumers in the region unlimited access to a range of TV shows, movies and award-winning programs. Hollywood, Nollywood, regional and local programs with over 2000 kid s programs will be offered on the service. There will also be an extensive collection of popular commissioned African sries and movies exclusive to Iflix Africa.

Regional head of iflix Africa, Andre de Wet said: This collaboration represents an incredibly momentous step in iflix s growth story as we launch in Africa with a partner who shares our vision and commitment to deliver an outstanding service and unrivaled experience for our customers. We are very excited about the deal and what it means for our customers and shareholders in the future.

Econet media president and group CEO, Joseph Hundah remarked: As a next- generation African media company our aim is to play a central role in the evolution of the media industry on the continent. Critical to this is partnering with best-of-breed companies to bring cutting-edge content and services to Africa. This is a significant addition to our multi-platform content distribution model which delivers the very best content to African viewers.

Source: NexTV Africa