Vubiquity signs content licensing deal with Iroko Partners

14 July 2017

Investment

Vubiquity, a leading provider of premium content to video providers, announced today that it has signed a two-year content licensing deal with Iroko Partners, the world’s largest online distributor of African content.

Under the agreement, Iroko Partners agreed to provide 1,000 movie titles released within the last three years across a range of genres, including comedy, action, thriller, and drama. Vubiquity will offer this content to customers across Africa through streaming or subscription video on demand packages.

“Vubiquity are committed to acquiring specialist and unique local content for our international markets, and partnering with IROKO – one of the biggest Nollywood distributors in the world – has afforded us that opportunity,” said Marco Nadotti, Senior Vice President of Content at Vubiquity. “Currently, an informal distribution network presents a potential barrier to the industry’s growth, so we are hugely proud to be working with IROKO in delivering this content to our customers, and hope to strengthen this partnership over many years to come.”

IROKO is the world’s largest online distributor of African content. Launched in December 2010 as a YouTube channel, NollywoodLove, the company launched a dedicated movie platform, irokotv.com, in December 2011 after securing $3 million in Series A funding from US-based hedge fund Tiger Global. The company has since raised an additional $40 million from Tiger Global, Kinnevik and RISE Capital. IROKO has offices in Lagos, London and New York.

“Vubiquity has built a global network of entertainment fans around the world, running into the millions, and we are thrilled to be partnering with them to bring IROKO's premium Nollywood content to their viewers,” said Nikhil N. Patel, General Manager of IROKO Global. “IROKO was built on, and lives by the mantra of 'setting the content free'. We hope that through this partnership, millions more fans will be able to access our original TV series and movies.”

Founded in 2009, Vubiquity delivers premium content from 650 leading film studios, television networks, and independent producers to over 1,000 global video distributors spanning 109 million households. Through its digital distribution arm, Juice Worldwide, Vubiquity is one of the world’s leading providers of premium content to top over-the-top platforms. The privately-held company has offices in Los Angeles, Toronto, and London.

Source: Financial Nigeria