In brief

18 May 2017

Distribution

Naspers’ Showmax has shown its international ambitions by striking a deal with one of Poland’s mobile operators, Play. As part of the deal, complimentary access to Showmax will be made available to all new and existing Play contract customers. Showmax CEO John Kotsaftis said: “The level of interest in Showmax since our launch in Poland earlier this year has exceeded even our most optimistic estimates. The Play transaction is a big deal for us because it gives us instant access to millions of customers and I’m hoping will help us build on the great start we’ve already had in the country.”