Cinevation to expand commercial brand opportunities for Discovery channels
18 May 2017
Discovery Networks Africa has appointed Cinevation to expand upon the commercial brand partnerships opportunities for of its two flagship local channels, Discovery Channel and TLC Entertainment.
The new brand partnership opportunity will see Cinevation work under the management of Debbie Brady, commercial director, Discovery Networks Africa, to identify potential projects that will generate revenue and increase the brand awareness of Discovery Channel and TLC, through brand partnership agreements including channel and online sponsorship deals for brand integration.
“Due to a shift in advertising trends, brands now want to create bespoke consumer experiences, with the ultimate aim of delivering the right message to the right audience, at the right time and place,” said Brady.
“At Discovery, we recognise this change, and are excited to partner with an innovative company like Cinevation and leverage their expertise and the power of Discovery Channel and TLC to provide greater synergies with third-party brands who demand more intuitive, 360 media solutions.”