2017 Promotion:
Prices start at GBP 1000 for a 12 months banner ad (until end of June 2017).
Call us on +44 (0)207 582 5220 to find out more.

Advertising 2016 - Target Image

Advertising on Balancing Act's:
Target Africa's Telecoms, IT and Media Communities

Through its website and newsletters uniquely focused on the whole of Africa, Balancing Act provides a unique platform where from your company can advertise its products, services and solutions.

1. Sponsorship and Advertising in the Newsletters

Balancing Act produces 4 x "e-letters" covering the telecoms, Internet and broadcast sectors in Africa. Free of charge and in html format, they are published in a consistent and regular way and sent via email. 

Advertising 2016 - Newsletters Image

Newsletters in Telecoms/NTIC Segments in Africa

A) “News update” is the weekly English speaking newsletter covering the IT, telecoms and Internet sectors across Africa. Number of subscribers: around 7000 in January 2016, growing weekly.

B) “Dernières nouvelles des TICs en Afrique” is the fortnightly French speaking newsletter covering the IT, telecoms and Internet sectors across Africa. Number of subscribers: 3200 in January 2016.

Newsletters in Audiovisual-Broadcast Segments in Africa

C) “Broadcast, film and convergence” is the fortnightly English speaking newsletter covering the audiovisual sector in the whole of Africa. Number of subscribers: 5489 in January 2016. It is the "number 1" professional newsletter on this sector in Africa.

D) “La veille de l'audiovisuel en Afrique” (VAA) is the fortnightly French speaking newsletter covering the audiovisual sector across the whole of Africa and further. Number of subscribers: 1823 on 1st January 2016, growing weekly. It is the "number 1" professional newsletter on this sector in Africa.

With an advertising banner in the newsletters, readers are a click-through to your website where they can find essential information about your company and products. Our newsletters often get distributed to employees within large organisations, offering extra exposure.  

2. Advertising on the Website

Advertising 2016 - Traffic Graph ImageAdvertising 2016 - Website Image

2015 traffic: 653 659 pages vues - 469 881 sessions - 395 388 unique users

Back in 2015, our website generated 469 881 sessions, mainly from Africa. In 2013 and again in 2014, the website attracted more than 440 000 visits and over 360,000 unique visitors from all over the World

Advertise on Balancing Act’s website and your company will be exposed to thousands of visitors who browse our website daily because of the valuable industry information they find there (check our news' archive here). It is a cost-effective way to market your company, to convey fresh messages, to expose your solutions and to reach new clients.

The below map shows where visitors to the Balancing Act's website come from (in green):

Balancing Act - Web Traffic map

3. We Send Your Mailshots  

More and more business owners are choosing cost-effective ways to market their solutions to targeted audiences using e-mail. Permission-based email marketing provides some of the best return on investment for your marketing budget.

Balancing Act can offer to send clients’ mail shots if the content is in line with our editorial angle. Mail shots are HTML emails produced by clients which we check and send to our readers (with their permission).

4. Insert Your Communication In Our Video Interviews

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We have 2 YouTube channels where we have posted over 300 video interviews of innovators and major industry players. Get us to interview your executives, insert pre-roll or post-roll ads in our videos... Call us to find out more. 

5. Sponsor one of our Upcoming Reports

Building market reports takes lots of time and energy. Everytime we decide to produce a report, we make a bet, and sometimes we do not get full return on investment. We need help! If you want your brand to be associated with some of our upcoming white papers and market reports, please contact us. 

If you want to advertise or find out more about our advertising and sponsorship opportunities, please contact us via email: marketing (at)

To download the advertising rates card click below

Balancing Act Media Rate Card 2017