Who we are

We focus on TMT sectors in Africa

'Balancing Act' seeks to be the primary source for information on Technology, Media and telecoms industries in Africa. It carries out consultancy assignments for a variety of clients and has expertise in the following areas:



We spend a lot of time in Africa and have a network of clients and experts across the continent.

We have carried out a range of assignments for clients including: operators, connectivity resellers, equipment vendors, financial institutions, TV broadcasters and development agencies. Our assignments have included helping global brands with their involvement in the continent.

Short Biographies

Russell Southwood Mug shotRussell Southwood is the CEO of Balancing Act, a consultancy and research organization specializing in telecoms, Internet and media in Africa. Its clients include operators, broadcasters, investors and agencies doing policy and regulatory work. He is the author of several of the industry market reports the company produces. He spends a lot of time travelling and working on the field across the African continent. Russell Southwood also founded Smart Monkey TV - a web news portal and webTV, 'Creators and innovators in Africa at the crossroads of technology and culture'. He holds a BA from SOAS University of London (SOAS-The School of Oriental and African Studies).



Sylvain Beletre Mug ShotSylvain Béletre is consultant, associate editor and senior research analyst at Balancing Act. Co-author of several market reports, Sylvain Béletre has over 20 years experience in international research and consultation. He has conducted market research and courses in competitive intelligence models, implementation and analysis. He holds an MSc in Management and Marketing from Staffordshire University Business School in Britain, a certification from Havard Business School, a degree in Film and TV production, and a certificate in journalism.




If you need consultancy work done on any of these areas and want to work with consultants and market analysts who know Africa in detail please email us at info@balancingact-africa.com or call us on +44 (0)207 582 5220